Este inca un exemplu despre ceea ce inseamna puterea afacerilor din India.
Tata in mod special este un brand foarte puternic in India -- si se pare ca nu numai.
Scurta istorie a brandului TATA
Din umilele mel cunostinte compania are o istorie destul de interesanta.
Este o afacere de familie pornita in vremea cand India era condusa de britanici. Initial s-au dezvoltat pe partea de industrie grea metalurgie, tevi si alte minuni.
Ulterior au pornit afacerea din automobile si imobiliare (hoteluri). In India aproape la orice colt de strada intalnesti un automobil TATA. Cele mai renumite hoteluri din India sunt ale companiei TATA.
Ultimul val puternic de business dinspre aceasta familie se pare ca este in domeniul IT / BPO. Mai exact este vorba despre Tata Consulltancy Services www.tcs.com
Se pare ca in acest domeniu sunt a 3 sau a 4 companie in India dupa IBM, HP si inca o companie indiana.
La fel de bine exista pana si sare de bucatarie brandul "TATA" :)
Familia TATA
Familia Tata este de religie parsi si este una din cele mai influente din India. Nu intamplator sunt influenti caci se pare ca aceasta comunitate parsi este foarte unita si puternica.Desi sunt foarte putini in toata lumea, membrii comunitatii parsi detin afaceri foarte mari in India si State.
Religia parsi este parte din ultimul filon al zoroastrismului -- filon prezent la un moment dat in istorie si in Dacia antica. Religia presupune respect pentru elementele fundamentale ale naturii: apa, pamant, foc. Intr-un post mai vechi am mai scris cate ceva despre parsi --caci m-au fascinat ca si comunitate. O alta familie extrem de puternica in India tot din religia Parsi sunt Godrej www.godrej.com
La nivel international cel mai cunoscut om din religia parsi probabil ca este Freddie Mercury :)
In prezent cei mai multi parsi traiesc in Mumbai.
Articolul de mai jos este preluat din BBC Online editia de azi, 27 martie 2008.
Linkul este la finalul articolului.
"Ford put Jaguar and Land Rover up for sale last June
Car giant Ford has sold its luxury UK-based car brands Jaguar and Land Rover to Indian company Tata.
"Tata, India's biggest vehicle maker, is paying $2.3bn (£1.15bn) for the British brands after months of negotiations over price and supply relationships.
The negotiations started last June when Ford announced its intention to sell the companies as a package.
Jaguar and Land Rover employ about 16,000 staff at UK plants in the West Midlands and Merseyside.
Although Land Rover remains profitable, Ford has never managed to make money from its investment in Jaguar. Now, it is time for Ford to concentrate on integrating the Ford brand globally Alan Mulally, chief executive, Ford
Tata: a growing global giant
Who gains from the deal?
Jaguar workers cheer
Ford has been forced to sell the two companies, based at Solihull and Castle Bromwich in the West Midlands and Halewood on Merseyside, in order to concentrate on its loss-making core US car business, which it hopes to turn around in the next two years.
The $2.3bn price tag is about half the amount Ford originally paid for the marques, leading some analysts to argue that the purchase was a mistake. "How can you call it anything else?" said Erich Merkle, an auto expert for US consulting company IRN.
"You have to cut your losses at some point. It's been draining them of cash and resources." Ford sold its iconic Aston Martin marque to a UK-led investment consortium in a deal worth $955.2m last year.
No significant changes
The companies said there would not be any "significant changes" to Jaguar or Land Rover employees' terms of employment on completion of the sale.
They said that staff, trade unions and the UK government had been kept informed of developments and supported the move.
Tata said the deal should be completed by the end of the summer, subject to applicable regulatory approvals. The purchase will give Tata the opportunity to expand its presence in the passenger car market beyond India and gives it the clout necessary to compete with international players.
TATA'S NANO
3.1m long, 1.5m wide, 1.6m high
Can seat four to five people
Meets European emission standards
Costs 1 lakh, or 100,000 rupees
Tata hopes to eventually export the car
Source: AFP
In January, Tata launched the world's cheapest car, the Nano, priced at $2,500 (£1,250). By contrast, the starting price for Jaguar's latest sports car, the XF is more than £32,000 ($64,000).
"We are very pleased at the prospect of Jaguar and Land Rover being a significant part of our automotive business," Tata said. "We have enormous respect for the two brands and will endeavour to preserve and build on their heritage and competitiveness, keeping their identities intact.
"We aim to support their growth, while holding true to our principles of allowing the management and employees to bring their experience and expertise to bear on the growth of the business."
Alan Mulally, the president and chief executive of Ford, said he was "confident" that the brands would continue to thrive under Tata's stewardship.
"Now, it is time for Ford to concentrate on integrating the Ford brand globally, as we implement our plan to create a strong Ford Motor Company that delivers profitable growth for all," he added.
Terms
Under the terms of the deal, Ford will contribute about $600m to the Jaguar and Land Rover pension plans.
Ford will continue to supply Jaguar and Land Rover for differing periods with engines, stampings and other car components, in addition to a variety of technologies. In addition, Ford Motor Credit Company will provide financing for Jaguar and Land Rover dealers and customers during a transitional period of up to 12 months.
"It seems as though they have resolved some tricky supply issues," said Ernst & Young's automotive expert Eric Wallbank.
"The deal will give Ford the cash to revive its fortunes in the US and focus on its core brand, while it adds an important plank to Tata's automotive ambitions," he added."
http://news.bbc.co.uk/1/hi/business/7313380.stm
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